Hyperlocal Marketing
Keeping current with the local market matters, especially today.
Whether you’re selling a condo or a multi-million dollar estate, no transaction is “business as usual.” That’s why we’ve created a new set of rules and standards to serve you successfully in a changing environment. Together, with a unique set of sophisticated tools, we ensure your success regardless of market conditions. We keep our finger on the pulse of real estate because it’s not just our job – it’s our passion. With 30+ years of business under our belt, we know what works.
Online Strategy.
BE WHERE THE BUYERS ARE.
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local affiliate websites and beyond to industry-leading media partners’ websites.
Professional Photography.
EXCEPTIONAL VISUAL PRESENTATION.
Professional photography sells listings 50% faster, 39% closer to list price, and generates 118% more online views.* That’s why we engage the best professionals to capture your home from the best angles.
* IMOTO Impact of Professional Real Estate Photography.
Staging.
SET THE STAGE.
Attention to detail makes all the difference. Did you know that staging your home for sale can increase your home’s value by up to 10%*? We are trained to assess your property from the inside out so we can showcase your home in the best possible light, and ultimately sell for a higher price.
* NAR Profile of Home Staging
Pricing Strategy.
THE RIGHT PRICE.
Don’t settle for basic pricing comparisons used by most real estate agents. Price your home right the first time, using local area market knowledge. Be confident that your home will be priced accurately when you use a real estate professional who knows the market.
Rapid Response.
NO LEADS LEFT BEHIND.
The time it takes to respond to an inquiry from an interested buyer can make the difference between selling your home and a missed opportunity. No buyer inquiry goes unanswered with us which results in more qualified buyers who, in turn, make more offers.
Network of Agents.
IDENTIFY MOTIVATED BUYERS.
Through our sizable network of agents, we track and keep in touch with thousands of buyers from their very first call or email, and we’re ready to introduce you to all who may be interested in your home.
Adaptive Strategy.
ESSENTIAL BUYER FEEDBACK.
From the very first showing to the very last we actively seek essential feedback from buyers. Without it, home sellers will not know what they are doing right and what could be done better.
Expert Negotiation.
GET THE ADVANTAGE.
When it comes to negotiating, it pays to have an expert. We are trained to utilize the latest and most successful negotiating practices to give you every possible advantage in securing top dollar for your home.
Lending.
THE CAVEAT TO CLOSING.
What you don’t know about home financing can be costly. Lenders have tightened standards and scrutinize a borrower’s ability to repay. We work with expert lenders to help prevent your time from being wasted on a non-performing buyer.
Our Standard.
EXCEEDING EXPECTATIONS.
We aim to provide value far exceeding your expectations. We support our clients with any need that might arise in order to sell their home for the highest and best price possible in the current market with tools and a solid skill set that will maximize results.
